Monroe Truck Equipment Creates Dedicated Commercial Division

Monroe Truck Equipment Creates Dedicated Commercial Division

Monroe Truck Equipment is proud to announce our new Commercial Division. We’ve created a dedicated sales team, a new commercial campus, streamlined our product lines, and updated our branding to distinguish this division within the work truck industry. 

“Our goal is to make it easy to do business with us,” said Scott Hanewall, General Manager of the Commercial Division at Monroe Truck Equipment, Inc. “We strive to deliver the best value in the industry and knew we needed to provide a simpler buying experience.”  

In addition to the dedicated team and location for commercial upfitting in Monroe, WI, we also created a new product family structure. The “good, better, best” model allows dealers to better guide their customers to the right work truck for their goals and budget.

“They are the same dependable work trucks that the industry has come to rely on - just with clearer value and a naming convention that’s closer to OEM standards.” 

Jim Smith | Director of Sales - Commercial Division

In addition to a new team, facility, product line, and website dedicated to the commercial work truck industry, we’ve also updated our classic look to better align with the direction we’re moving Monroe Truck Equipment: forward. 

Our new logo features a strong and bold “MONROE” visually carrying the impact from our old logo. The icon is a customized ‘M’ reflecting our ability to customize for our customers and is a visual nod to our industry that is reminiscent of a tire track.


We rebranded the organization to create clarity and distinction between our three divisions: Commercial, Municipal, and Corporate. Commercial customers will experience a strong, confident orange. Municipal customers will see a visibility green to reflect their commitment to the safety of their communities. Monroe Corporate and Careers takes up a rich, salt-of-the-earth goldenrod to showcase the steadfastness and stability of our team.

For more information visit Monroe Truck Equipment’s new commercial website at 


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